The Minar Basmati Brand Range

Minar Kernel Basmati

If we could define our top of the line brand in a single sentence it would be ‘The best there was, the best there is and the best there will be ‘ .

Minar Kernel Basmati is presently one the best brands of premium quality basmati rice being consumed in the international market. Extra-long rice grains with a sumptuous aroma make this particular brand the ideal choice for the ultra-quality conscious basmati consumer.

100% pure Kernel Basmati is used to formulate this brand and post cooking elongation of the rice is its distinct feature.

Minar Gold Super Basmati

Pakistan’s most popular generic rice ‘super basmati’ is used to formulate this brand.

A standout in terms of purity, quality and aroma Minar Gold super basmati is currently our top selling brand and over the past decade or so it has become synonymous with the words quality and consistency.

Minar Gold super basmati consumers are the ones who expect consistent results year in and year out and we at Minar Foods are happy to oblige them with pleasure. Aroma is the most distinct feature of this particular brand.

Minar Royal Basmati

Nominated by the brands of Asia consumer survey as a leading ‘value for money’ rice brand, Minar Royal basmati is the number one choice of the daily basmati consumers.

Ideally devised to deliver the specific basmati taste at the most competitive of price Minar Royal Basmati is our fastest growing brand and its market share in the branded rice segment has been progressing steadily.

Our in house researchers have come up with this brand ensuring that the typical taste and aroma of basmati is maintained while ensuring that the pricing of this brand is also restricted at competitive levels.